Last month, our Creative Director Chris Olberding was featured in Web Designer Magazine discussing the end of Skeuomorphisim in 2013. He details a shift away from skeuomorphisim and towards the look and feel of the heavily marketed Windows 8 brand, which is entirely based around the ‘flat’ design trend. Flat design is the practice of removing dimensional realism from visual elements. No drop shadows, leather textures, shiny surfaces or notepad backgrounds. Flat design is strongly based in typography and color, which lends itself to another popular trend in 2013, scalability.

Today, responsive websites and flat design go hand in hand. With the control that a designer has in CSS3, HTML5, and JavaScript creating a beautiful looking website that easily scales to fit multiple devices is much easier than it has been in the past. Flat designs can use background color, scalable type, and flexible images to alter the design into different sizes. The benefits of this flat approach in responsive layouts means that you create less images per breakpoint, which can also increase page load speed.

Below are a few examples of responsive websites that are using flat design aesthetics.

Fresh 

freshproduct.at

 

Future Insights

futureinsightslive.com

 

Kickstarter

kickstarter.com/year/2012

 

Twitter

2012.twitter.com

 

United Pixelworker

unitedpixelworkers.com

 

TV Safety 

tvsafety.org

 

Team Treehouse

teamtreehouse.com

 

Startup Giraffe

startupgiraffe.com

 

Spelltower

spelltower.com

 

Rock Werchter

www.rockwerchter.be

 

Lorenzo Verzini

lorenzoverzini.com

 

Invoisse

invoisse.com

 

Etch

etchapps.com

 

Built By Buffalo 

builtybybuffalo.com

 

Allan Yu

allanyu.net

 

Vizify

vizify.com

 

La Carotte

lacarotte.be

 

Myspace

myspace.com

 

Oak.is

oak.is

 

Designed to Move

designedtomove.org

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Station Four is a digital marketing agency in Jacksonville, Florida

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