Chris Olberding Quoted in 904 Magazine on Marketing Strategy
December 14th, 2009 by Chris Olberding
Station Four owner Chris Olberding was quoted in an article in 904 Magazine about marketing strategies for the upcoming year.
On the cost effectivness of online advertising Chris said, “It’s a lot easier to ‘buy’ business at a loss through paid search than it is to generate a profit. With more business jumping in the search marketing game, this has lead to steadily rising costs on a per-click basis.”
On the search engine friendliness of Flash-based websites: “Search engines, notably Google, have gotten a whole lot better at indexing Flash-based websites. [However], just because search engines can index Flash, doesn’t mean that they do it particularly well, and there are still a host of technical challenges to creating a Flash-based site that will rank well in search engines.”
Check out the full article at http://904mag.epubxpress.com/link/ninmag/2009/nov-dec/28?s=0