Last month, our Creative Director Chris Olberding was featured in Web Designer Magazine discussing the end of Skeuomorphisim in 2013. He details a shift away from skeuomorphisim and towards the look and feel of the heavily marketed Windows 8 brand, which is entirely based around the ‘flat’ design trend. Flat design is the practice of removing dimensional realism from visual elements. No drop shadows, leather textures, shiny surfaces or notepad backgrounds. Flat design is strongly based in typography and color, which lends itself to another popular trend in 2013, scalability.
Below are a few examples of responsive websites that are using flat design aesthetics.
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