Last month, our Creative Director Chris Olberding was featured in Web Designer Magazine discussing the end of Skeuomorphisim in 2013. He details a shift away from skeuomorphisim and towards the look and feel of the heavily marketed Windows 8 brand, which is entirely based around the ‘flat’ design trend. Flat design is the practice of removing dimensional realism from visual elements. No drop shadows, leather textures, shiny surfaces or notepad backgrounds. Flat design is strongly based in typography and color, which lends itself to another popular trend in 2013, scalability.

Today, responsive websites and flat design go hand in hand. With the control that a designer has in CSS3, HTML5, and JavaScript creating a beautiful looking website that easily scales to fit multiple devices is much easier than it has been in the past. Flat designs can use background color, scalable type, and flexible images to alter the design into different sizes. The benefits of this flat approach in responsive layouts means that you create less images per breakpoint, which can also increase page load speed.

Below are a few examples of responsive websites that are using flat design aesthetics.



Future Insights






United Pixelworker


TV Safety


Team Treehouse


Startup Giraffe




Rock Werchter


Lorenzo Verzini






Built By Buffalo


Allan Yu




La Carotte




Designed to Move

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Station Four is a digital marketing agency in Jacksonville, Florida