Station Four's work on the Jacksonville Downtown Art Walk was featured as .net Magazine's CSS Site of the Month in the upcoming June 2013 issue of the international publication (#241).
The excerpt from Jenn Lukas' article describes the website functionality and also describes our approach on the project:
The Jacksonville Downtown Art Walk is a monthly arts festival that spans more than 15 blocks and takes in dozens of galleries, museums, bars, businesses, with street performers and live music. Its beautiful site features a watercolour parallax effect that makes scrolling a joy. You also find hand-drawn lettering and an extensive use of icons.
The team kept in mind these assets during development. "Since it's expected that many of the site's visitors will be accessing the site form mobile devices while at the event, we took a mobile-first approach to development," says Chris Olberding, creative partner at Jacksonville agency Station Four. "Using Modernizr, there's some logic that blocks touch devices with lower device widths from downloading the very large watercolour PNGs with transparency. Even though we're using the super-fast GreenSock JavaScript animation library, I still disabled animation effects that might be taxing on mobile devices," he adds.
We are always excited to be spotlighted by .net Magazine, and welcome every opportunity to contribute to this great publication. Chris Olberding is currently working with editors on a larger piece for the Jacksonville Art Walk website, focusing on how the website was built, which will be featured in an upcoming issue. We will be sure to have an update on its release.
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Station Four
Station Four is a digital marketing agency in Jacksonville, Florida
