On the cost effectivness of online advertising Chris said, "It's a lot easier to 'buy' business at a loss through paid search than it is to generate a profit. With more business jumping in the search marketing game, this has lead to steadily rising costs on a per-click basis."

On the search engine friendliness of Flash-based websites:

"Search engines, notably Google, have gotten a whole lot better at indexing Flash-based websites. [However], just because search engines can index Flash, doesn't mean that they do it particularly well, and there are still a host of technical challenges to creating a Flash-based site that will rank well in search engines."