Station Four owner Chris Olberding was quoted in an article in 904 Magazine about marketing strategies for the upcoming year.

On the cost effectivness of online advertising Chris said, "It's a lot easier to 'buy' business at a loss through paid search than it is to generate a profit. With more business jumping in the search marketing game, this has lead to steadily rising costs on a per-click basis."

904 MagazineOn the search engine friendliness of Flash-based websites:

"Search engines, notably Google, have gotten a whole lot better at indexing Flash-based websites. [However], just because search engines can index Flash, doesn't mean that they do it particularly well, and there are still a host of technical challenges to creating a Flash-based site that will rank well in search engines."


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Station Four is a digital marketing agency in Jacksonville, Florida