Presenting your guide to choosing the right marketing agency.

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Pitching a Fit: A guide for Choosing the Right Marketing Agency was written to help small and medium businesses select a marketing agency for their next project. The ebook is 64 pages long and includes tips and tricks, as well as questions to ask prospective agencies to get the information you need to make an educated decision.

A Detailed Roadmap

For Comparing Agencies, Pitches, and Proposals on Equal Footing

  • Chapter 01 Icon

    Chapter 01

    Before You Reach Out

    In this chapter, you get a good understanding of what your organization needs when working with an agency.

  • Chapter 02 Icon

    Chapter 02

    Navigating the Sales Process

    Once you have selected agencies you want to contact, this chapter covers important questions you should ask.

  • Chapter 03 Icon

    Chapter 03

    Evaluating Estimates & Quotes

    Learn how to evaluate estimates and quotes by gaining an understanding of common agency billing practices.

  • Chapter 04 Icon

    Chapter 04


    This chapter helps you identify red flags and avoid getting bogged down while reviewing agency contracts.

Need to See More?

Download a sample chapter now and get a more in-depth look at our recommendations for navigating the sales process.

Download Chapter 2

Chris Olberding photo

Written by Chris Olberding

Chris Olberding is a mediocre ukulele player who owns more Funko Pop figures than any grown man should. In spite of this, he has run a successful agency for the past 10 years by providing creative vision and strategic guidance to the S4 team. Chris has been recognized as one of Jacksonville Business Journal’s 40 Under 40, and S4 has been named to the Gator 100, a list of the 100 fastest-growing businesses owned or run by a UF alumni, for the last two years.

Read our free ebook and find a perfect-fit marketing agency for your next project.