We took and poll and decided it was time to retire these 10 buzzwords.
10
Synergy
Anyone else remember Jem & the Holograms? No? Then let's leave synergy alone.
9
Tasked
Turning a noun like "task" into a verb is not necessary when a perfectly good verb like "assigned" exists.
8
Bandwidth
I am not a modem!
7
Ping/Poke
Please don't ping me, and if you poke me you will lose a finger.
6
Circle Back
Dogs chasing their tails circle back. Boomerangs circle back. People can just discuss things later.
5
Put a Pin in It
This is completely unnecessary unless you are working voodoo against that annoying coworker who heats up fish in the breakroom microwave.
4
Low-Hanging Fruit
The only animal that doesn't go for the low-hanging fruit is a giraffe.
3
Thought Leader
You aren't leading anyone's thoughts unless you're Professor X.
2
Ideation
I'm most familiar with ideation in a psychological context, like homicidal ideation. Not sure that's an imrpession we really want to give.
1
Scalability
There are three times when it's fine to talk about scalability: images, fonts, and mountains.
Britta Williams
As S4’s Office Coordinator, Britta Williams is the first point of contact for most of our clients. With a background in hospitality and customer service, she brings enthusiasm and a positive attitude to both our internal and client relationships. A crazy cat lady in the making, she spends a lot of her free time as a hip-hop dancing, armchair detective.
