I wanted to understand the state of digital marketing efforts and sophistication of Northeast Florida staffing agency websites and provide insight into where improvements could be made.

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 My team and I reviewed the websites of generalist and niche staffing agencies that are headquartered and focused on Northeast Florida. We looked at each site’s overall appearance and performance as well as their social media profiles and local listings to get a sense of how the agency was presenting itself online.

Overall, our team of strategists found Northeast Florida staffing agencies did not do a good job differentiating their offerings in a crowded digital space. Many sites were outdated and struggled to rank against national job boards like Indeed or larger staffing companies. In other words, there’s plenty of room for improvement.

Chris Olberding Chris Olberding

Chris Olberding is a mediocre ukulele player who owns more Funko Pop figures than any grown man should. In spite of this, he has run a successful agency for the past 10 years by providing creative vision and strategic guidance to the S4 team. Chris has been recognized as one of Jacksonville Business Journal’s 40 Under 40, and S4 has been named to the Gator 100, a list of the 100 fastest-growing businesses owned or run by a UF alumni, for the last two years.