At Station Four, we recently launched a website for Jacksonville's Downtown Art Walk.

The website employs a variety of digital and traditional illustration techniques. In the course of that project, we researched the variety of ways in which designers incorporate illustration in their websites. In this post, we list out 20 great examples of website designs that incorporate all kinds of illustration styles and techniques.

Atmospheric Vector Illustrations

The background's main purpose is to visually reinforce the content of the site by giving it a place to “live”, so a creative, illustrative background can help the site's story. Flat-colored, vector-styled images can encompass a wide variety of styles. The flatness of the colors makes for a highly stylized and crisp type of illustration that seems to be fairly common across web designs.

Code Slingers

codeslingerschallenge.com

The Neighbourhood

the-neighbourhood.com

Atmospheric Painterly Illustrations

Arguably less common is the more painterly types of illustrations. Hand-rendered drawings are very organic by nature which makes for a very unique appearance when juxtaposed with the high structure of typefaces and web grids. These types of images can be significantly looser than rigid vector art, which makes them a great tool to “soften” the atmosphere of a page.

Eco Lecom

experiencialecom.com.br

Kutztown University

kutztown.edu

Petit Praline

petitpraline.com.br

Homepage Illustrations

Homepages often feature large images to visually entice a visitor to stay on a page. While photography is a common image type for these types of homepage approaches, an illustration can add a unique flavor to a page.

Drupalcamp Atlanta

drupalcampatlanta.com

Netlife Research

netliferesearch.com

NTT Security

ntt-security.com

War Child

warchild.org.uk

Primary Focus Illustrations

Illustrations are almost always a great way to demonstrate complex ideas. Due to the fact that every illustration must be custom-made by a person, the uses for them are limitless; illustrations can tell a story, elaborate a diagram, display a product, or do anything you want it to do!

Code School

codeschool.com

Hitachi

hitachi.us

Nike Air Jordan 2012

nike.com

WWF Earth Hour 2012

assets.wwf.org.uk

Textual Illustrations

Text is a complicated subject, in regards to the web. There are a lot of rules and complications that can pop up when selecting a typeface, and the work towards font integration is ever improving. Image-based text is a way to sidestep that trouble. Not only does illustrated text contribute to your site's theme, but the fact that it is comprised of letters means that visitors will read and interact with it, tying them even tighter with the website.

Head 2 Heart

head2heart.us

Meaning Conference 2012

meaningconference.co.uk

All Around Illustrations

Illustrations can be used in any or all ways desired; an entire page can be almost entirely illustrated, if that is the intended direction. Using tremendous amounts of illustration in a website not only serves as a great tool for unity, but also makes for a bold statement that is almost guaranteed to set a site apart from others.

London Bio Packing

londonbiopackaging.com

Front End 2011

frontend2011.com

In Motion Mobile Massage

inmotionmassage.co.uk

Atlassian

atlassian.com

Jesus Rodriguez Velasco

jrvelasco.com

Sabreena Katz Sabreena Katz

Senior Designer at Station Four

Share